Viability and Curiosity

 

 

In Publishing News this week,

January seems to be the month where the accountants have come back to work and said… Your business is not viable. 

The latest to crash is Unbound, a crowdfunding venture that I covered when they launched in 2011. It was a brave new world then and upvoting books to get published was a new exciting thing.

Also in the red is The Good Literary Agency which began in 2018 with a huge 500,000 pound grant. They were focused mainly on discovering marginalized authors in the hopes of uncovering potential runaway bestsellers to keep them viable. They discovered some but not enough. They close their doors in March.

 

Ahh TikTok, you came, you went, you came back. For everyone who has a business that is based on TikTok they recently had quite a scare. Publishing commentator Kathleen Schmidt has a great article on how you should be managing your social media content. First make it shareable. 

 

While this business is hard there is always room for hope with exciting new ventures just around the corner. Ingram Content Group (Ingram printers etc etc) have just launched a new business Film and TV rights marketplace, MediaScout. Publishing Perspectives has the low down.

 

Mark Williams has an article on The Alpine Collective, a new group that aims to help publishers across the globe use each other’s strengths to navigate new formats and territories. This is one of those groups that people often speculate would be amazing if only someone would do it… someone did. 

 

BookFunnel is a great company who got started when an author decided to take the pain out of download assistance for book buyers along the way he happened to solve other pain problems. Now they are venturing into helping with Direct Sales and have partnered with a company to manage the tax headache.

 

I was alerted to the coming closure of the Mobi format in the last week. Ho hum you say it’s been closed for a while. Yes. But after March the Mobi format will no longer be supported on Amazon. You might need to check if your mobi files will still be viable. You can use Kindle Create to construct picture books or image heavy books for EReaders in the Epub format. 

 

Bologna Children’s Book Fair is coming up fast at the end of March. They will be hosting an inaugural AI Summit at the fair specifically looking at how to leverage AI to enhance profitability in publishing. Publisher’s Weekly reports on their summit plans.

 

While you are coming to grips with AI – there is new technology right around the corner using it to develop other nifty tools like taking a 2D image and turn it into a 3D image and then animating it or generating a printer plan etc. Why is this important? Merchandise.  Mark Williams looks at the advantages for publishers.

 

James Daunt, CEO of Waterstones and Barnes and Noble has had an interesting five years at the helm of B&N and he has no plans to leave. In fact, he is just getting started. If you live in a town with a Barnes and Noble store, check it out. James wants a more local focus in each of the stores.  

 

Eleanor Hecks has a great article on how you can stay hopeful in a tough publishing climate. Sally Hamer has an excellent article on Why we don’t believe in our own writing. If you have ever looked at your work and reached for the bin… Stop. Maybe your judgement is flawed.

 

In The Craft Section

Use hidden experiences for empathy-Angela Ackerman- Bookmark

8 steps for getting better at editing- Ali Luke- Bookmark

5 phases to writing a fantasy novel- BookBaby

Dissecting Voice- Dave King

Therese Walsh writes about the LA wildfires leading to character understanding. What would you save in a fire? - Excellent!

 

In the Marketing Section,

13 bookmarketing tips- Victoria Jayne- Bookmark

Book promotion ideas- BookBaby

Unleash your Social Media potential- Rachel Thompson has an excellent article on Social Media now and how to navigate it. Bookmark

 

Sam Missingham has a fabulous video up on her YouTube channel that she did for a recent conference on how to create reader communities. Five creative ways authors can harness fans to sell books. Must Watch

 

To Finish,

In November last year, the Author Nation (the successor to 20booksto50K) conference happened. It’s the largest Indie Writers conference in the world. They have all the big industry players there and the conference is a bucket list item for many writers who live far from Las Vegas. The Indie Author magazine scored a coup by being allowed to show one of the keynote presentations. Be entertained and also learn about the curiosity gap and how you can put it in your writing with Drew Davis. 

Writers have bags of curiosity…make it work for you!

 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

Photo by François Verbeeck on Unsplash

Shiny New Object

 

This week I listened to an interview on NFT’s with Joanna Penn and John Fox. Non Fungible Tokens have a controversial press. Many consider them a fad, or a scam. But some are looking at them as the Next Big Thing. Joanna and John discuss how authors can use them to create new work, much like the musicians and visual artists are doing. 

Last week Bloomberg Financial Magazine looked at the power shift back to musicians with NFT’s. Today The Guardian wrote about Christie's auctioning an NFT from Tim Berners Lee of the original source code from his invention of the internet. It was for events like this that publishing contracts now contain legal clauses like ‘universal rights in all formats existing and to be invented.’

 

I am always interested to see a Mark Williams look into the future piece. Mark lives in The Gambia and comments on Global Publishing. This week he takes a look at the power of internet and where the potential emerging markets are. There are some fascinating statistics for publishers looking at other markets. (Like 94% of the world’s internet users are not in the USA.)

 

So many research institutions studying so many types of reading behaviour can’t they work together? That is the call in 2021 at Bologna Children’s Book Fair. (Collaboration, who knew that would be a thing?)

 

Another American court has passed a directive that Ebooks must be made available to Libraries. The Association of American Publishers sees this as a copyright fight. Publishers Weekly takes a look at the implications, meanwhile, tucked in the bottom of the article is a reference to the power of librarians and how quickly they can mobilise.

 

Kris Rusch has another great post on FOMO- The Fear Of Missing Out and how this can cause writers to jump around trying to please everybody and end up having the joy of writing sucked out of them. Be like the Tortoise.

 

Charlie Jane Anders has written an interesting breakdown of the  7 wrong lessons creators learned from Game Of Thrones to mark the 10 year anniversary of the first episode and Jan Drexler has one on the promise you make to your readers.  

 

In The Craft Section,

Using triggers for emotional wounds- Angela Ackerman

Grammarly alternatives- Reedsy- Bookmark

The flat archetype of The Ruler- Archetype Series – K M Weiland- Bookmark

 

2 Great posts from .-Lucy V Hay 6 ways to make your writing stand out from the crowd and

8 ways to write your novel outline- Bookmark Both

 

In The Marketing Section,

What is the Clubhouse app and how to use it.- Naomi Nakashima

Authors - be where your readers are- Frances Caballo

How to build your author website- Written Word Media

Leveraging your networks- Sandra Beckwith - Bookmark

2 Great posts from Joanna Penn- Mistakes in book promotion and Marketing your book

Bookmark Both

 

To Finish,

It’s midway through the middle month in the year. How is it progressing? Sometimes we need a shake-up to get us out of a slump. Edie Melson has 10 strategies to shake your online writer’s presence up.  Ali Luke has a great post on writer motivation with 7 ways to stay motivated with your writing project.

Of course, once you start brainstorming… you may just invent something that will change the world.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Tim Berners Lee- Athanasios Kasampalis

Reaching Out To Readers

 

This week publishers are watching the Maryland State Legislature who have passed a law giving libraries the ability to license eBooks and other digital content for their consumers. Great news for libraries but what about publishers? Amazon does not license books into libraries so this directly affects them. Other states are watching carefully. Meanwhile, Passive Guy put his lawyer hat on and delved into the implications of this law for writers.

 

I have been mulling over online workshops and meetups that have been such a feature of the 2020’s so far. This week my husband had invitations to three back-to-back international meetings. (All in the middle of the night, our time, after his usual work-day.) If he had attended all of them, he would have put in almost a 24-hour workday. On one hand, the tyranny of distance to attend international meetings has dropped to the distance to your computer Zoom call. On the other, the one-to-one networking and socializing at such an event has disappeared completely. Mark Williams comments on changes in the future for publishing conferences.

 

A few years ago, I delivered a speech on the changes that will happen in publishing when blockchain becomes more mainstream. A few people listening blinked as it seemed so far in the future that they couldn’t conceive of a time when this would be a thing. This week Joanna Penn spoke to a company that is pioneering publishing on the blockchain. The future is hurtling towards us and we are only about five years away from another infrastructure change. (Think Internet in 1999.) Banks are already dipping their toe into blockchain. If you want to understand how the blockchain will change publishing check out the interview.

 

Another week, another company launching an audiobook service. The future of audio publishing is gathering pace. Findaway Voices has an interesting article on the trends for authors to watch. Meanwhile, Scribd has launched a subscription service for audiobooks.

 

Kris Rusch has been doing a Kickstarter for a new book in her Fey series. She writes about the mind shift she has had recently on advances and how Kickstarter is filling this gap.

What if your fans Kickstarted the next book in the series? Like pre-orders with extra bonuses.

 

Ali Luke has a great post on motivation. Nine powerful ways to motivate yourself to write. If you have been struggling with the muse check out Ali’s tips.

 

In The Craft Section,

All the sub-genre definitions you didn’t know- Writers Digest

How to rescue a book in danger of dying- Jennie Nash

3 things to think about before you start your book- Lucy Hay- Bookmark

7 plot structures for pantsers- John Peregine

What makes a great villain- Scott McCormick- Bookmark

Grounding your reader- David Farland- Bookmark

 

In The Marketing Section,

Author Websites- follow these tips- Frances Caballo- Bookmark

2 posts on Instagram

Instagram Book clubs -SheReads and 8 tips for Instagram Authors- Penny Sansevieri

Sell books in your Amazon bio- Penny Sansevieri

Choosing the best Amazon categories- Jay Artale

8 critical bookselling mistakes- Penny Sansevieri- Bookmark

How to grow your social media platform- Frances Caballo - Bookmark

 

To Finish,

As you know, writing your epic novel can be fraught with peril for the unwary novelist. How do you leave out the things that the readers will hate? Anne R Allen has written a great blog post on a recent survey of Readers Pet Peeves. This list of peeves is a writer’s cautionary tale. Are there any peeves you would add to the list?

Maureen

@craicer

 

It is nearly time for my monthly newsletter with the best of my bookmarked links. When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons –  GregWest98

 

Go Out And Conquer

This week I went into the radio studio to record my monthly podcast slot and felt depressed. The topic was writer incomes. The latest stats were out and NZ writers weren’t earning very much at all. As we were talking about the report we both were realising that we knew authors who didn’t fit the criteria and so weren’t surveyed. Then I came across a mention of the report on Passive Voice and the comments were enlightening. So all I can say in this brave new publishing world is Do Whatever Works For You and Good Luck.

Kris Rusch has got a great blog post on Taking Control back to the writer. This is important if you want to plan your career and take advantage of opportunities.

March is London Book Fair and the Indie Author Fringe which was a 24 hour blast of great content for authors. If you didn’t get a chance to watch in real time you can always go and access their great sessions from their website. I binge watch and scribble notes constantly. It’s like a private conference just for you.

Publishers Weekly reported on the London Book Fair describing it as a Keep Calm and Carry On affair. PW also asked agents heading to the Bologna Children’s Book Fair, which is traditionally two weeks after LBF, what they would be looking for. Mid Grade is still the holy grail and everybody wants to find the next breakout hit crossover teen....etc etc.

Meanwhile The Guardian wrote about the dubious rise in celebrity authors writing books for children because its sooo easy. (Bring me a barf bucket-stat! -is how all children’s book authors feel.) Are publishers losing out big time on these deals?

Derek Murphy of Creative Indie has set up a website where you are encouraged to do writer sprints with your friends. It is set up in 15 minute increments and you can win free stuff. Derek is hoping to write 5000 words an hour.

Kiwi Katherine Hayton writes about giving InstaFreebie a trial. She added thousands to her email list and got hundreds of preorders.

Ali Luke talks about writers having multiple streams of income and the rise of novellas. Rachel Thompson talks about Branding for Authors. All of these articles explain why and how you should be working with your author business.

Joanna Penn interviewed Mark Dawson about using Amazon ads. This podcast is packed full of great information and is a must listen. If you don’t have the time to listen, read the transcript.

If you are looking for story ideas Now Novel have got a great list of 15 easy ways to generate story ideas.

In The Craft Section,

15 tools for writers- R L Stedman- Bookmark

What should an author blog about- Anne R Allen – Bookmark

How to know your writing is improving- Peter Rey

6 bad habits you can write without- C S Lakin

4 ways not to F up your tenses- Sacha Black

3 craft elements –Elizabeth Craig- Bookmark

5 world building mistakes enthusiasts make- Mythcreants- Bookmark

How to write a sequel- K M Weiland - Bookmark

In The Marketing Section,

How to publish an ebook- Jane Friedman

3 email marketing rules

Emotional triggers to hook subscribers

Sell more books with new cover design-Joanna Penn

How to get going with email marketing

Listing your books with Google Play- Elizabeth Craig – Bookmark

Managing Social Media Followers- C K Syme- Bookmark

Back Matter in your book- Bookmark

To Finish,

Tara Sparling has a great recipe for making the modern bestseller. This is a fun read that will lift your spirits. Then you can read Chuck’s latest post on being a professional writer.

Go out and Conquer.

Maureen

@craicer

Every month I round up the best of my bookmarked links and put them together with some other goodies which you get if you subscribe to my monthly newsletter.
Shout out to the lovely people who bought me a coffee this week. It is much appreciated!

Pic: Flickr Creative Commons/ Moyan Brenn