Speaking Up for Reading

 

 

In Publishing News This Week

Another week, another news story on the Institute of Museum and Library Services, this time it’s an open letter to Harper Collins. Everyone else has made the campaign to save the Institute a priority- why haven’t they?

 

In the UK, a new survey on reading finds that nearly half of the adults surveyed struggled to finish a book. This should be ringing all sorts of alarm bells. Most reported that they had seen a significant shift in their lack of reading in the last three years. 

Barbara O’Neal’s article on Writer Unboxed about The War of Attention is a timely reminder to be proactive in carving out reading time. 

Sara Hildreth also has a great post on types of reading slumps and how to fix them. If we all share these articles around we might get some people reading again. It can only be good for us.

 

Recently I was out with family, and we were in a pub that had been decorated with old Reader's Digest books. You know the ones, four abridged stories in one volume. I had to explain to the teen what they were. Book subscription boxes are on the up reports The Guardian. In fact they are becoming so popular as a curated reading experience that they are starting publishing companies.

 

Richard Charkin writes on the existential threat to publishing. Which one I hear you mutter. Yes it’s all of the above but the biggest threat according to Richard is the publishing industry itself.

 

While we are lamenting reading with our eyes, perhaps we could take some time to look at reading with our ears. The rise of Spotify and its commitment to audiobooks, especially the launch of its short form audio this year, has reaped a big industry prize, says Dan Holloway. 

Authors are taking advantage of the short form audio boom and reaping a nice pay day with 2000 word novellas. Revenue exceeded $2Billion in podcast advertising writes Mark Williams.

The Alliance of Independent Authors writes on how to use short form audio to your advantage. Meanwhile, over on The Creative Penn, Joanna has an interview with Derek Slaton on how he is using short form audio as serialized chapters on YouTube. This is a fascinating look at another form of storytelling with podcasting and YouTube.

 

Anne R Allen has revised her post of 10 pieces of bad advice new authors get from their unhelpful friends.- Hands up if you have received more than one of these gems of bad advice.

 

Terry Odell has a super post on the very underrated super power that every writer has. It has nothing to do with structure and everything to do with voice. 

 

In The Craft Section,

2 great articles from Becca Puglisi-6 tips for creating chemistry between characters and Effective dialogue techniques- Bookmark

How to use asides- Arthur Plotnik

Writing a fall arc- K M Weiland – Bookmark!

Villains vs Antogonists- Debbie Burke- Bookmark

Unforgettable villains- Masterclass

 

In The Marketing Section,

How to define a strong author brand- Jenny Hansen- Bookmark

Teachers guides with AI- Darcy Pattison

How to talk about your book ahead of publication- SamMissingham

Crucial elements to an author website-Carlyn Robertson- Bookmark

Prize ideas for promotions-Bookbub- Bookmark

 

To Finish,

Dan Blank takes the concept of the writers voice and expands it in this great article on the incredible power an author has to take us out of our daily life and into another world. He writes about how to use your writer friends to challenge yourself to go deeper as a writer. We all have a unique voice, are we using it in our writing?

 

Maureen

@craicer

 

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If you want the weekly blog in your inbox, subscribe to the Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

Photo by DESIGNECOLOGIST on Unsplash

It Used To Be So Simple…

 

 

In Publishing News This Week,

 

In the continuing saga of the disestablishment of The Institute of Museum and Library Services, Publishers Weekly reports that there are only 12 people left doing the work of 75. Questions have been raised as to the ability of some of these people who seem to have been picked because of who they know and not what they know. And where is all the money going? 

 

In the Meta Lawsuit, many organisations aren’t waiting to be called but are submitting briefs to the court in support of the lawsuit, Publishing Perspectives reports. At issue is Meta claiming fair use. An argument that is supposed to be for the purposes of review in journals, not wholesale scraping.

Meanwhile, Vanity Fair has a chilling article on how Meta employees came to think that scraping a pirate site was a good idea. There was horrible little paragraph where they thought it was ok because the works themselves were valueless. Tell that to authors who have had their entire life’s work stolen.

 

Malaysia has been having a super book giveaway in an effort to promote reading. Mark Williams looks at the parent company of Big Bad Wolf and how they can lay their hands on all remaindered English language books to be able to do these big events.

 

Spotify is extending their reach in audio books and is opening up to French and Dutch language translations. They are throwing some money at it too. In their latest stats the audio listeners are primarily from the younger age bracket. Spotify is keen to promote human voices, but they are open to digital voices as well.

 

If you are still trying to make sense of tariffs in the book industry – do you pay them- do you not, The Alliance of Independent Authors has a good article to help you figure out what to do. Make sure you diversify where you get your books printed, so you can manage production costs.

 

Publisher’s Weekly reports on a panel discussion with creative industry people on how to manage AI technologies. This was interesting as there were music industry people who have been dealing with AI for longer than book people. Their advice- get involved in policing it.

 

Rachel Thompson has an article on PR scams that are targeting writers. It’s like playing whack-a-mole with scammers. All you can do is stay abreast of the ones doing the rounds and make sure newbies know about them.

 

Jane Friedman has a guest article from Anne Carley about how difficult it is to help publish other people in the self publishing space. This is because of the hoops you have to go through to establish who you are. When publishing companies are trying to weed out the scammers and pirates it can be hard to be a genuine helper for other people.

 

Joanna Penn has a super interview with Tara Cremin from Kobo. Tara gives an overview of all the great things Kobo offers and then gets into detail on subscriptions and marketing. If you already publish on Kobo are you taking advantage of all that they offer now?

 

Jennifer Dorsey writes about how to lay the groundwork for a successful nonfiction book launch. Have you mined who you know as well as what you know?

 

James Scott Bell has a post dedicated to the thesaurus and how useful it is. When was the last time you opened one specifically to find the right word.

 

Barbara Linn Probst has a great article on person and tense. Whoever tells the story is not the same as the protagonist unless you are very careful. Does the protagonist really know the inner life of all the other characters? This is a must read article.

 

In The Craft Section,

A peek inside the mind of a developmental editor- Jenn Windrow- Bookmark

Conflict is not tension- Sally Hamer

Understanding genre conventions- Gabriela Pereira- Bookmark

Cinematic technique for authors- C S Lakin

How to prepare eBooks in Word.- Diane Wolfe

 

In the Marketing Section,

How long does publicity take- Kathleen Schmidt

How to make time to market your book- Sandra Beckwith- Bookmark

How you should price your book- Matthew Holmes- Bookmark

Best Email services for authors- Dave Chesson

Getting more value from the backlist- Carlyn Robertson- Bookmark

 

To Finish,

It is the 17^th anniversary of the blog today. That’s 17 years of watching the publishing industry change in front of me. The eBook, the Kindle, Amazon, Print on Demand, the rise and fall of publishing houses, the amalgamations, the rise of niche indie brands, the rise and fall of booksellers, graphic novels, audio books, translations, the rise and fall of distributors, selling direct, authorpreneurs, and now AI. The publishing world looks very different from when I started learning about it 17 years ago. I continue to learn every day. For everyone who is still reading and learning along with me, sharing little notes, the occasional coffee, the meet in person times, Thank you for still being here. It has been a wild ride. 

 

Happy Easter.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links You can subscribe here to join our happy band.

If you want the weekly blog in your inbox, subscribe to the Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

Photo by Simon Harmer on Unsplash